HBO’s service that makes it’s programming available over the internet is no longer an Apple exclusive.
The Streaming service has been doing very well and is north of 2 million subscribers after being available only for three months, and on a very limited number of devices. Expect that number to expand soon as it is very likely HBO now will be rolling out to Android and FireTV devices soon.
HBO’s biggest concern about the offering is that they would take from their current subscription base to grow their new base. According to the TheVerge.com that has not been the case, With less than 1% off users coming from a paid cable subscription.
With more and more companies offering this kind of service, and having success, We may get an A La Carte TV offering after all, with the internet paving the way.